NPtech


How can your business or nonprofit leverage Web 2.0 strategies to deepen your engagement with customers, win new fans, and position yourself for explosive growth? Marketing strategist Dorie Clark interviews Phillip Djwa of Internet strategy and development firm Agentic. In this interview, you’ll learn the most common mistakes businesses make with their websites (and how to avoid them), the mechanics of “going viral,” how you can take advantage of hot trends such as geolocation and mobile, and tips you can employ right now to make your website better and more effective.

Hear the interview

From a new report by Ipsos-Reid:
“Contrary to popular belief, teens are not online as much as they are stereotyped to be, the time they do spend on the Internet is focused rather narrowly on particular types of websites and activities, and their comfort level with technology is actually much lower than adults. ”

This is fascinating research. One point that did stand out is that many teens’ access to the Internet are limited by their parents. If this was removed, would they have sky-high Internet hours?

Listening to Brian Oberkirch and he asked an interesting question, how many social networks do you belong to. I naturally thought of one, the one I use the most, which is Facebook, but he mentioned a bunch more. I realized I have a Myspace, Last.fm, Linked In, Pandora, Upcoming, flickr, del.icio.us, twitter, this blog, as well as Facebook. Many of these I don’t use a lot, but it actually surprised me. Brian’s main point was around OpenID. We need more ways to share these services. So I’ve just gone and signed up my new OpenID, which is great. Now hopefully I’ll find ways to use it!

We’ve been using Drupal for two years now, and it has become the main CMS for our development work. Which is why it is interesting to read this article http://www.xconomy.com/2007/12/20/a-big-drop-in-the-bucket-for-drupal/  Basically, the company Acquia aims to be to Drupal what Redhat is to Linux, which to me is a professionalization of the Drupal product. I think this is a pretty great idea. Drupal is great, but lacks such fundamentals as a well written user manual, or more careful upgrade instructions. Plus, some modules are not quite complete, so maybe this will be a way for some of them to be addressed as well.

I wrote this up to share this with folks as it struck me as I’m interested how other people do this.

For the main aspect, I use MS Outlook 2003 tied into a TREO 700p. All of my contacts, calendar and notes are synch’d. I just use the email on the my TREO to check when I’m out of the office (which is pretty often).

I just love TREO and use it a lot nowadays, from taking notes in meetings, checking email, and getting maps from Google. I text msg with my employees for scheduling updates. I take photos of whiteboards, flipcharts with the phone and share them in email. It’s so easy to check my schedule now compared to pen and paper.

One thing I find is a lifesaver is Simulscribe.com. It answers both my cell and office phone, and transcribes the audio into text and emails me. I haven’t had to listen to voicemail in a year!

I also use Groove and Basecamp on my laptop. Both are file sharing programs. Groove, made by Microsoft, is an application from Office 2007. I use it for internal processes with staff, keeping files sync’d, graphics share, proposals, forms and documents. Groove also costs too much and was a pain for my clients without admin access to their computers. (Also, it’s not available to clients on Mac.) I use Basecamp, which is a web app, to communicate with my clients as it’s so easy they can figure it out without training. It is a nice way for me to also keep track of the documents I’ve shared with them and they know when I’ve completed things.

I use X1 as an desktop search engine, mostly for email and documents. I used to use Google Desktop, but I got nervous about the comprehensive way it indexes. X1 gave me more precise control, although it’s also that I am pretty used to the interface. I scan all the biz cards I get from clients, suppliers, etc into Outlook.

Other things I use to keep organized – I use Successfactors to manage HR and Salesforce to manage my sales funnel. Both are good, but take a lot of time to regularly maintain. My staff have not really embraced the use of Successfactors. Salesforce I used more before a recent change that made it awkward to upload new contacts. I use flickr for my photos, but that is mostly personal.

One new web app I’ve tried is Soonr, as I can look at files that are on my computer from my cell phone. But I am never that far away from my laptop and can usually wait. Plus I have a laptop which means that often it is with me, and sp unavailable to be accessed via a cell. So while neat, it hasn’t been much use yet.

I do wish there was a better way to have a single device. A better camera and MP3 player into my phone. iPhone might be the one, but I do use Palm apps for other things, like reading books while I travel.

Anyway, reading this, maybe now I think I’m not all that common! But I’m pretty happy with my level of organization, thanks to all of these online services and software!

I had the opportunity to be a part of a Broadband Symposium in Haida Gwaii in Nov 07. It was organized by Art Lew of the Community Futures there. It was a great opportunity to hear from a large group of experts about the opportunities and challenges for communities that have high speed Internet. Haida Gwaii is just in the process of being hooked up, courtesy of TELUS, the BC Gov’t and GwaiiTel, a local not-for-profit group that is working to connect the last mile.

Here’s some of the presentations, including mine.

We’ve lately done a few focus groups with Aboriginal youth and I’m starting to see some trends. Aboriginal youth, at least here in BC, are pretty savvy when it comes to technology. They are regular users of email and of instant messenger and cell phones. In both focus groups, which were mostly urban Aboriginal youth, there was quite a high use and understanding of information and communication technology. This is great as we want to be able to offer programs online that require youth to be comfortable with technology. However, one interesting fact is that access is still an issue. While many had used cell phones, fewer of them actually had their own cell phone. Barriers are various and multiple with cost being the number one barrier. Same with computer access. Now the question is whether this is the same or different with non-Aboriginal youth. To a certain degree I would say so, but I don’t have any proof. I’ll try to find some.

Well today is a big day if all goes well. I’ve been organizing a youth videoconference today that will be wild. Might be up to 50 kids from all over BC and Quebec getting together today on our videoconferencing network. We’ll be having a poster contest with have a bunch of prizes to give away to the kids that come with the best poster – and we’re going to have a special performance from Rapsure Risin, an amazing hip-hop group from Vancouver. I’m a little nervous because of all the tech, but I’m sure it will be fine. These are the kinds of events that we need to have to make this network really sing.

Here is a great quote from an article read today at http://thetyee.ca/Mediacheck/2006/10/17/GooTube/ that is discussing the aggregation of social networking sites by large corporate interests:

Imagine progressive organizations making smart deals with a variety of providers to carry this content deep in the heart of the digital distribution system. Imagine nimble, creative enterprises willing to experiment with new business models. Imagine having the courage to go beyond foundation grants and pledge drives and becoming adept at paying your own way. Imagine developing socially responsible advertising that respects personal privacy, is transparent about how data is collected and used, allows consumers to opt out of immersive experiences, fosters independent identity, builds community and supports social justice.

Can I imagine? This would be close to Nirvana as we want alternatives to the mainstream news we read everyday. But I don’t think a lot of progressive organizations are moving as fast as the large corporations. We need to figure this out fast or risk being yet again left out.

Here’s an interview I did with Rob Cottingham a few months back and finally have edited and posted. Rob is a great speaker and talks with me about a wide range of things – from the “do’s and dont’s” of speechwriting to advice for not-for-profits getting into technology. You can check out the invu here (mp3 9mins 4MB) or Rob at socialsignal.com.

One point that he makes that I really believe is important for people to hear is the idea that organizations should “walk before they run” in terms of using technology. Don’t create a huge monster of a content-hungry site before you have the discipline and rigour required. Rob’s suggestion on how to initially get going is to try a blog first as it is very easy to create and very low on the time required.

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