Here’s an interview I did with Rob Cottingham a few months back and finally have edited and posted. Rob is a great speaker and talks with me about a wide range of things – from the “do’s and dont’s” of speechwriting to advice for not-for-profits getting into technology. You can check out the invu here (mp3 9mins 4MB) or Rob at socialsignal.com.
One point that he makes that I really believe is important for people to hear is the idea that organizations should “walk before they run” in terms of using technology. Don’t create a huge monster of a content-hungry site before you have the discipline and rigour required. Rob’s suggestion on how to initially get going is to try a blog first as it is very easy to create and very low on the time required.